If you haven’t noticed lately…QR codes are appearing everywhere!
In fact, the emergence of QR Codes has only just begun and they will conitnue to gain in popularity. One reason is, unlike bar codes, QR Codes can be created free. A second reason is the QR codes can be used to create an interactive maketing experience with target audiences since a smartphone is needed to scan the QR code. And a third reason is according to Nielsen, an estimated 51% of Americans will have a smartphone by the end of 2011.
WHAT ARE QR CODES?
QR codes or Quick Response Codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for businesses.
WHAT'S DIFFERENT ABOUT A QR CODE COMPARED TO A BAR CODE?
While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information. A QR Code is capable of handling all types of data, such as numeric and alphabetic characters, and up to 7,089 characters can be encoded in one symbol.
HOW DO THEY WORK?
You audience must scan or read a QR code with an iPhone, Android or other camera-enabled Smartphone which then directs you to a URL/website. Additionally, it can also activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser. Using a QR Code eliminates the user from having to type in the web site address.
HOW DO I GET A QR CODER READER/SCANNER?
If you have an iPhone, Android or camera enabled Smartphone the first place to check is with your cell phone service provider. Most cell phone service providers already have QR Code Readers/Scanner applications available for free that you can download on your device immediately. Otherwise, there are some free QR Code Readers/Scanner you download via the internet such as, ScanLife Bar Code Reader; QuickMark QR Code Reader; i-nigma Bar Code Scanner; QR Droid; mobiScan QR; QR Reader for iPhone; QR App; and TapReader.
WHAT DOES IT COST TO CREATE A QR CODE?
The good news is that QR codes are free to create and use.
HOW DO I CREATE A QR CODE?
It’s easy to create a QR Code. There are various websites where you can generate a free QR Code. Simply conduct a brief search, go to the website selected, fill-out the information where you want the QR Code to point and then generate the QR Code artwork. Now place your QR Code on your marketing materials and your ready-to-go.
WHAT ARE SOME WAYS I CAN USE QR CODES?
WHAT ARE SOME OF THE BENEFITS MY COMPANY CAN EXPECT FROM USING QR CODES?
Interactive engagement with target audience... Connect with your audience by providing timely offers, special discounts, product updates, coupons, etc.
Simple and quick implementation... Quickly launch a timely campaign since QR codes are simple and easy to generate.
Cost effective... QR Codes are free to create.
Multi-media integration... QR Codes can be integrated with other forms of marketing media to increase a campaign's effectiveness and impact.
Improved response and targeting... Only interested target audience members will scan a QR Code.
Tracking and measurability... You can track the responses and associated impact on sales revenue.
If you would like to learn more about QR Codes or how QR Codes can help your business please contact us at 972.387.4512